Subbing for Computer Arts

 

Production editing for the Computer Arts June 2017 issue was a lovely return to the title for me, which I hadn’t worked on since 2011/2012, when I was last freelancing at Future (before my foray into teaching).

The design title has grown up in its style and become more ambitious with its substance, but it’s not lost its brilliant balance of industry inspiration mixed with achievable projects and practical advice. The feature below, giving 50 tips from an established illustrator, was just one gem in an issue that also gave advice to students on getting the most from their degree shows, and financial know-how for freelancers.

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As well as subbing finished pieces, I got to piece together the spread below using quotes that Computer Arts staff had gathered from the designers involved. The right-hand piece, about Born + Raised, sadly couldn’t accommodate all of the interesting things the agency had to say, so I had to cut the quotes right back to fit the space, and highlight the key points in my strap and intro.

I particularly enjoyed their explanation of their approach, where they say that “We challenge our clients, and they want to be challenged. Marketers don’t necessarily want their agency to agree with everything they say. They’re looking for an objective view of their market, and challenging accepted norms can cut through the noise. They know it helps push their brand to interesting places.” Hear hear.

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